What is Editorial Brand Strategy?

Editorial Brand Strategy is a communications approach that sets out the authentic and unique narrative of a brand or business in order to achieve its business and marketing objectives.

It’s driven by insight and applies the principles of storytelling to solve marketing challenges.

It defines the distinctive brand voice that connects with and keeps the attention of new and existing audiences, whatever the touchpoint.

It provides a framework for communications decision-making and helps to make content effective.

Editorial Brand Strategy identifies a challenge, sets the course towards a resolution, and outlines the detailed plan to get there.